About
Told Studio is a brand identity and client experience studio with over 30 years combined experience. We work with design-led founders — interior designers, architects, builders, landscapers, coaches and home brands— who are good at what they do but know their brand isn't reflecting that, yet.
Most design-led service businesses are carrying their brand. Explaining who they are in every conversation. Sending proposals that don't quite feel like them. Posting inconsistently because the content system isn't there. Running ads to a brand that isn't ready for the attention.
We fix that. From the ground up. Starting with who you are and where you want to be perceived — then building the identity, the client journey, the systems, the tools, and where needed, the physical environments that bring it all to life.
We love founders who want to go hard, sweat the detail, and actually enjoy the process. If that's you — you're in the right place. Told. Your brand stories online, in-person and in-space.
Claire Prangley. Brand strategist, creative director, founder.
Told Studio was built by someone who's spent 15+ years inside brands — not observing them from the outside. From luxury retail floors to national brand campaigns, the thinking here is strategic, commercial, and earned. When a project calls for specialist depth — particularly in physical environments and spatial brand experience — we draw on a trusted inner circle who bring exactly that. Every client gets the full weight of that network, not just whoever's available.
I've worked across a lot of categories and the thing that never changes is this: the businesses doing the best work are rarely the ones with the best brand.
We exists to fix that. I work with design-led founders to build brand identity, client experience systems and brand environments that make showing up consistently actually possible, not just aspirational.
I'm a creative as much as I am a strategist. I care about the work looking right and functioning right. I use AI to move faster without losing the human thinking that makes the work worth having. I believe in bold confident design that’s not trying to be different, just is.
Based in Coatesville, North Auckland. Working with founders across New Zealand and Australia.
If you want someone who'll sweat the detail with you, and have a good time doing it. I'm your person.